PROFESSIONAL
SUMMARY

I am a Creative Brand Manager with experience in brand strategy, market research, and project management. My work centers on branding, insight-driven strategy, and the application of creativity into business.

WORK
EXPERIENCE
Snow Companies: Account Manager 
July 2022-Present
  • Evaluated and analyzed targeted markets and strategies to identify opportunities for marketing expansion

  • Managed and tracked projects on an ongoing basis

  • Served as primary POC for client, and managed the day-to-day execution of business tactics

  • Publicized promotional programs through the implementation of various activities, events, and tactics

  • Coordinated the planning, scheduling, and implementation of marketing strategies and tactics for the organization

  • Created competitive analysis presentations, project reports, surveys, and collateral marketing materials

Pulsar Advertising: Account Manager Intern
May-August 2019 
  • Designed creative briefs, presentation decks, and project reports

  • Conducted brand and consumer research

The Lenfest Center for the Arts: Student Marketing and Social Media Chair
2016-2017
  • Received the Lenfest Center for the Arts Award for  work creating and updating the Lenfest Center’s social media platform

  •  On own initiative developed various online/social media marketing strategies including trivia questionnaire contests, interactive publicity displays, and augmented reality campaigns

  • Wrote publicity newspaper articles, campus notices, and trivia questionnaires

  • Designed and distributed marketing posters, fliers, and displays

The Martin Agency Student Workshop: Media Planning Intern 
Summer 2016 
  • Successfully completed an advertising course of study and case project

  • Created full marketing campaign, from briefing to execution and presented to agency executives

Firehouse Theatre: Marketing Intern
Summer 2016 
  • Canvassing Manager

Hampton Arts Commission: Senior Marketing/Management Intern
Summer 2014-2016 
  • Co-authored “The American Theatre Crisis Communications Plan”

  • Composed the "Green Plan" Research Proposal

  • Layout design assistant for the "Hampton Arts Diversions Magazine"

Skills
  • Brand Strategy

  • Brand Positioning 

  • Project Management

  • Focus Group Facilitation

  • Account Management 

  • Qualitative/Quantitative Research

  • Competitive Analysis 

  • Copywrite Editing

Tools
  • Tableau

  • Adobe Creative Suite

  • Nielsen Ad Intel

  • Microsoft Office

  • Tinkercad

  • Final Cut Pro,

  • Reaper

  • iMovie

  • WordPress

  • Java

  • HTML Coding

Interests
  • Theatre

  • Creative Writing

  • Hiking

  • Riffing Bad Movies

EDUCATION
VCU Brandcenter, 2018-2020 
Master’s Degree in Business, Creative Brand Management Track
  • The CBM track focuses on the core fundamentals of an MBA curriculum with an additional emphasis on creativity and collaboration. 

Washington and Lee University, 2013-2017 

Bachelor’s Degree, Business Administration, Theater Minor