top of page
Nike Rube Goldburg
The Nike Elves:
​
Alec Plourde - Art Director
Emmaline Terry - Art Director
James Krahe - Experience Designer
Joe Reilly - Creative Brand Manager
Kt McVeigh - Copywriter
Zavi Harman - Strategist
Yotam Ohayon - Copywriter
​
The Ask:
​
Design a Christmas holiday display for Nike using a Rube Goldberg machine. The experience involves constructing a working machine to accomplish a simple task in the most unnecessarily complex way possible and related to the brand and the holiday season.
​
The Big Idea:
​
Because athletes practice through the holidays, our Rube Goldberg Machine function is to set a place up for Christmas for the athletes since they have so little time. This process involves the following:
​
-
Turning on Christmas light
-
Setting up the holiday decorations
-
Preparing presents
-
Filling the Christmas stockings
-
Ripping the December calendar page from December 24th to December 25th
-
And as the finale: dropping a pair of Nike shoes into an open box as a special gift.
The Final Result:
​
bottom of page